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Media Relations

As the bread and butter of traditional public relations, knowing how to communicate with the media is a vitally important skill (and one that can and will always evolve). Here are some examples of pitches, press releases and more from my classes and work.

Transmedia News Release – American Airlines

This fictional transmedia news release is from American Airlines during the COVID-19 Pandemic. This release announces new safety measures and partnerships to compete with other airlines.  

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See Release
Airplane Wing

Airline Story Pitch & HARO Pitch

See how I pitched a story on airline emissions and climate change to a Washington Post reporter. This pitch and another pitch about my personal branding experiences in response to a HARO request were part of a timed pitching exercise.

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Get Pitched
Earth

Wear a Mask – Op-Ed

Be persuaded by Doug Parker's (my) op-ed on why there should be a national mask ordinance, written in July 2020. A mask ordinance would benefit American Airlines by increasing its sales, so it is a perfect topic for its CEO to hold a position.

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View Op-Ed
Mask Display
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