Campaigns
In my two campaigns classes and in other classes, I've developed a number of campaigns, both actual and fictional, for a variety of clients.
Old Spice – Red Dynasty and Hispanic Audiences
This campaign merged Old Spice's iconic brand voice with Hispanic culture to create a multi-dimensional plan that would both engage the intended audience and promote Old Spice's new product line: Red Dynasty. Rooted in Research, this campaign covers everything from high-level goals down to individually crafted tactics, including two commercials, a redesigned website and a new Old Spice app. My campaign team worked with P&G executives throughout the semester in our graduate public relations campaigns class to craft this plan. With a million-dollar budget, this campaign truly smells ready for anything.
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South Carolina Jump$tart Coalition – Teacher Outreach
This campaign book focused on promoting financial literacy in the classroom and was completed as part of a public relations campaigns class. While I had a hand in every part of the book, as did my team members, I individually wrote the earned section. ​Due to the COVID-19 pandemic shutting down in-person class at the very end of creating this campaign, we were not able to implement it ourselves, but we shared our research, planning and deliverables with our client.
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