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Airlines

Throughout graduate school, I used the airline industry as a lens through which to see communications. This section is a compilation of some of the schoolwork I've done involving airlines.

Transmedia News Release – American Airlines

This fictional transmedia news release is from American Airlines during the COVID-19 Pandemic. This release announces new safety measures and partnerships to compete with other airlines.  

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See Release
Airplane Wing

Airline Story Pitch & HARO Pitch

See how I pitched a story on airline emissions and climate change to a Washington Post reporter. This pitch and another pitch about my personal branding experiences in response to a HARO request were part of a timed pitching exercise.

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Get Pitched
Earth

Wear a Mask – Op-Ed

Be persuaded by Doug Parker's (my) op-ed on why there should be a national mask ordinance, written in July 2020. A mask ordinance would benefit American Airlines by increasing its sales, so it is a perfect topic for its CEO to hold a position.

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View Op-Ed
Mask Display

Research - American Airlines

View a research project with a situation analysis, secondary research and social listening on American Airlines during the COVID-19 pandemic.

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View Research
Plane
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